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Writer’s Guidelines

Throughout the world, thousands of smart people funded by billions of dollars of strategic investment are working to change the business of real estate, and the way we engage with cities and buildings. These entrepreneurs, technologists, and investors want to share their discoveries with the world and each other to create a smarter, more efficient built environment. One of the many ways that Propmodo supports this conversation is by publishing well-researched, informative guest contributed articles.

Our audience

Our target users, in addition to the change-agents mentioned above, include hundreds of thousands of people working in the fields of commercial and corporate real estate, who are shedding legacy processes and embracing technology. They include senior level real estate executives controlling billions of square-feet of commercial and institutional property with titles like: Facilities Manager, Property Manager, Asset Manager, Portfolio Manager, Commercial Broker, Developer, Owner and Investor. In addition, Propmodo attracts an audience of well-informed Public Policy Professionals, Architects, Designers, Engineers and other forward-thinkers across nearly every real estate discipline.

What we are looking for

When evaluating story ideas, Propmodo looks for cutting-edge technologies, products and trends, and the people and buildings deploying them. We cover innovative software and hardware for building systems (ie. HVAC, Lighting, Fire and Life Safety, Energy Management), transactional technologies (ie. Property Research, Location Analysis, Building Management, Investment Tools, Lease Management), innovative space usage and workplaces (ie. Workplace Wellness, Amenities, Automation, Co-Working, Pop-up Shops), and smart cities (Place-Making, Connectivity, Policy, Zoning, Transportation), and just about every other link in the real estate lifecycle that is being transformed by technology.

We gravitate toward case studies and backstories about technology development and implementation. Our users are particularly interested in practical management advice, products that save them time and money, processes to improve their workflow, and tools and tips that will help them grow professionally.

What to include in your story

Articles should run 1,000 to 2,500 words and provide a well-informed view of a particular area of real estate technology. Articles should be technically useful but accessible since many of our users are not necessarily the operators but are making decisions regarding specifications or purchases. Sidebars with additional information or examples are encouraged, as are high-resolution graphics or charts that help tell the story. If describing a case-study, it’s often useful to include stats such as the team involved (owner, broker, property management firm), building specifications (floors, square feet, location, use-type) and important specific technology and products used, with helpful links leading to more information.

Propmodo Sections

Real Estate Following the tools, people and practices that are changing the business of real estate.  
Buildings Discovering the technology that is improving building systems and design.  
Smart City Covering public policy and innovations that are transforming our urban environment.  
Workplace Reporting on how culture and technology are reshaping where and how we work.

Pro tips

Think of a good title: Titles are really important for getting the article clicked on and read. If you think of a good title first it can also help your article stay focused. If your title seems too broad or complicated your article probably is as well.

Use PropTech: We get this in varying forms (Proptech, Prop Tech, etc.). Save us from having to find and replace in order to keep our content consistent.

Single space after periods: We are not your teacher and this is not a book report. Why use two spaces when one works just fine?

Be colorful: We reject the notion that business and technology communication has to be stuffy. Have fun with your writing, the reader (and overworked editor) will appreciate it.

Qualify statements: We like bold statements but only when they are backed up by some supporting evidence. Embed links to your supporting documentation in the copy like this.

Suggest solutions: We get way too many articles that just point to a problem (eg, “The real estate community needs to adopt technology”). Go to the next step and show how these problems can be solved. Bonus points for examples.

Company names: In the tech world, you will find many stylized company names. When submitting articles to Propmodo, do not use all-capital-letter names unless the letters are individually pronounced. For example, “NAI.” Others should be uppercase and lowercase. The exception being camelCase (eBay, iPhone etc.).

Author bio: Always include a brief author bio (30-80 words), headshot (400 pixels x 400 pixels) and links to your social media pages for readers to get in touch with you. Otherwise, why are you even here?

Spare us the blatant sales pitch

While we expect our writers to present novel solutions to real estate problems, writers should refrain from promoting one company’s products over another. If products or manufacturers are mentioned, we prefer that a variety of options be presented unless the particular product is extremely innovative and unique. If our users want more information, they are savvy enough to seek it out.

An author’s biography box can be found at the footer of every article. Please provide a 30-80 word author bio, headshot and social media links. While company links are acceptable, our users prefer to see the author’s personal Twitter or Linkedin accounts to better facilitate dialogue. Below each article there is also a user comment section. Authors are highly encouraged to interact with Propmodo’s users within this forum as a way to drive further engagement and help develop the community.

A picture is worth a thousand words

Not really, we still need 1000-2500 words but authors should supply illustrations and photography whenever possible. Please keep in mind that our photography budget is minimal, so we rely on existing images rather than commissioning new photography—except in special cases. Authors must obtain all permissions for the use of photographs or other images. We prefer high-resolution digital images in JPEG format. Please be sure to name each image uniquely and list the image file names with caption information and photo credits for each image at the end of your article. Do not embed images into your article, but please indicate with the image file name the most appropriate place to insert the image.

How to format your story

Text should be in Times New Roman, 1.5 spaced, with non-indented paragraphs and a space between paragraphs. Do not add an extra space after sentences. While you may embed url links into the text, you should also add the text of the url in parentheses directly after the spot where it should be embedded. These will be removed later but will assist us in ensuring the links are correct. You can add sub-headers if applicable but go easy on the extra formatting! We prefer a Google Doc or a Rich Text File (.rtf). We reserve the right to modify or completely change the title of the article for length, readability, clarity and/or SEO purposes.

How to submit your idea or story

Okay, you are still reading so I guess that means you are seriously motivated. To propose an article, email franco@propmodo.com describing your subject matter, angle and illustration material. If possible, please include a link to a sample of previously published writing. Propmodo does not offer compensation for articles. Proposals are submitted on a speculative basis. They should not have been previously published. The author may be required to sign a release stating that the article is his/her own original work and granting exclusive lifetime publication rights to Propmodo.

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