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How Technology and Data Drive Smarter Middle Market CRE Brokerage Strategies

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The commercial real estate middle market is a massive chunk of properties from $1 million up to $25 million in value. While this segment of the market may not attract the headlines that major portfolio sales or skyscraper transactions produce, it represents a vast, critical pool of inventory that appeals to investors from mom and pops to institutions.

The distinctions and diversity of the middle market make it an attractive niche for investment sales brokers, who use a range of creative strategies and tools to get a leg up on the competition. In this report, produced with Biproxi, we explore:

• The investors and properties that define the middle market
• The strategies and technologies investment sales are using to make middle market deals happen
• The impacts of COVID-19 on this property niche


Propmodo is a global multimedia effort to explore how emerging technologies affect our built environment.

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