A Deep Dive Into Regus: The Strategy and Goals of the Flex Space Giant
While WeWork has received much of the attention, another flex space provider has been around for far longer. Regus, now under the umbrella of IWG, controls a vast empire of flex space around the world. Alongside Regus, IWG’s other flex space brands, like Spaces and BizDojo, offer workplaces for many of the world’s corporations. IWG’s strategy is unique in several ways, from its franchising ambitions to its diverse brand set.
In this report, we’ll dive into:
• The goals and strategies of IWG
• The comparison between IWG and WeWork
• How IWG’s suburban emphasis sets it apart
• What closures and bankruptcies mean for the IWG brand
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