One of the things we think is important in this editorial campaign is to dispel the myths about technology, which is often seen as a magic cure-all that can be turned on with the push of a button. One of the technologies that is often viewed this way is AI. So, we asked one of the founders of a company using AI in real estate, Guy Zipori of Skyline AI, and the co-founder of the most advanced companies helping large property companies get their data ready for advanced analytics, L.D. Salmanson of Cherre, to have a conversation about what advanced analytics are doing to the way the industry works. We were not disappointed with the result. The conversation has some great advice for real estate companies thinking about a more sophisticated data-driven strategy, insights into what techniques some of the most advanced portfolios are using to identify opportunities, and even a rare piece of admiration for the notoriously closed data giant CoStar.