In this report, we focus on the theory and practice behind branding a multifamily property. Branding is a standard concept for every non-commoditized product but the practices have not been fully utilized when it comes to residential rentals. Now, though, sophisticated multifamily owners and operators are using data and creativity to...

Success in multifamily management comes down to a confluence of skills lining up to deliver high quality accommodations to renters, often against the backdrop of fierce competition. But even if you are the most talented owner or manager out there, there is no way to succeed without keeping an ear...