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Honest Buildings
Honest Buildings

Honest Buildings Expands Project Management Platform and Team

Over the past 12 months, Honest Buildings has been in growth mode, moving its New York City headquarters into a larger space at 85 Broad, opening an office in Austin, TX and solidifying plans to launch a Los Angeles office. The company has also recently added some key hires to its experienced real estate and technology team. Crystal Proenza, formerly with Colliers International, has been named vice president of marketing and Adam Landsman, formerly with Seamless, has been named vice president of sales.

Founded in 2012 by CEO Riggs Kubiak, Honest Buildings is a data-driven project management and procurement platform built specifically for commercial real estate owners and managers. The platform serves industry leaders like SL Green Realty Corp., Related Companies, Invesco, Parkway Properties, and The JBG Companies, which use Honest Buildings to centralize project data and automate bid management.

During this time of growth the Honest Buildings’ team, led by Kubiak along with Vice President of Product Geoff Lewis and Vice President of Engineering Adam Fleming, have built an enterprise grade platform. Honest Buildings’ capabilities include centralized cost tracking, document sharing and vendor invoice processing. The product has become what customers are calling a necessity for savvy commercial real estate owners.

“The people and companies who use our software are changing the world building by building, project by project,” says Kubiak. “Working alongside many of the most innovative owners in the business who see the real estate industry evolving from outdated pen and paper processes, Honest Buildings has become the solution to unlock value through faster project completion on or below budget.”

Kubiak spent more than 10 years in CRE, including five years at Tishman Speyer specializing in acquisitions, asset management and global sustainability. He built the Honest Buildings team by recruiting a passionate group of veterans from both the technology and the commercial real estate/finance industries.

“As the CRE industry continues to consolidate, and the importance of buildings and cities continues to escalate, it becomes mission critical to create efficiencies for owners and developers,” says Proenza, who spent seven years at Colliers, most recently as Director of Public Relations on the US and global marketing teams. She began her career in CRE as an editor and and writer at She is a graduate of Columbia University in New York City.

“Honest Buildings is taking owners and managers out of cumbersome manual tracking processes into a collaborative online platform and puts project teams, including senior executives, asset managers and project managers, in a position to make better, more cost and time effective decisions,” says Landsman, a former Seamless leader who has spent the past 15 years driving sales and business development efforts for technology companies.

Over the next few months Kubiak and his leadership team plan to scale Honest Buildings’ product and team to integrate with multiple accounting and invoice workflow systems and to serve its expanding customer base. “Expanding the product with Adam and Geoff and bringing on leaders like Adam and Crystal signifies our commitment to our customers in progressing the efficiency of projects, buildings and ultimately doing our part in the industry to contribute to urban progress.”

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