Propmodo deciphers and defines trends for commercial real estate professionals through a combination of news, research, events, and marketing services. Our team specializes in creating diverse, deeply-researched content that helps shape perceptions in the industry and provides real value to property executives.
The primary role of Content Marketing Manager is to collaborate with Propmodo’s clients to produce exceptional content marketing products as part of their advertising campaigns.
Work with clients and Propmodo team to plan content marketing campaigns
Manage campaign planning documents and support materials
Manage content marketing calendars
Write articles and other sponsored content, including conducting interviews and research
Assist with the planning and creation of research reports, podcasts, webinars, infographics, white papers, magazines, videos and other content
Assign, manage and edit freelance content marketing contributors as needed including writers-for-hire and video producers
Keep abreast with the commercial real estate technology industry
Suggest strategies to improve campaign metrics and workflows
Though this role is primarily responsible for helping plan campaigns and writing sponsored articles, the candidate will also frequently assist with other multimedia content, social media, webinars and events. While the candidate is not expected to be an expert in all of these areas, they will be asked to assist with:
Proofreading and copy editing sponsored content
Uploading articles and media to the Propmodo CMS (Google Docs, Airtable and WordPress)
Scheduling webinars, creating registration forms and promotional materials
Production of Propmodo email newsletters and other email marketing
Production of multimedia content including videos and podcasts
Management of Propmodo social media accounts, especially as it relates to promoting sponsored content
Contributing to the evolution of topics, guidelines and policies for Propmodo content marketing
Event logistics, speaker recruitment and programming, and attending and acting as a brand ambassador at other industry events
Qualifications and Skills
The most important qualities we are looking for in a candidate are great organizational skills, attention to detail, and an ability to maintain a good attitude and communicate effectively under pressure.
Must be an excellent writer capable of quickly planning, researching and writing articles for a sophisticated commercial real estate audience
Must have solid organizational and time management skills as you will be working on several projects simultaneously
Great communication and interpersonal abilities as you are required to work directly with clients and interview industry professionals
Microsoft/Google knowledge including Excel, Sheets, Docs etc.
Experience using the following software is a plus (though not required): WordPress, Airtable, Zoom webinars and meetings, Piano, Social media platforms, Zapier, InDesign, Podcast platforms, Video and audio editing software
Experience researching on the internet and organizing data is very helpful
Public speaking experience may be useful at times as you may be called on to participate in webinars and events
How to Apply
Please email your resume and a letter explaining your interest and how your experience makes you a good candidate for this role to firstname.lastname@example.org