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CBRE Acquires Floored, a Developer of 3-D Graphics Software for Real Estate

CBRE Group has acquired Floored, a New York City-based developer of interactive 3D graphics technology for the commercial real estate industry. Floored Co-Founder and CEO David Eisenberg will now serve as SVP of Digital Enablement & Technology for CBRE’s leasing business (called Advisory & Transaction Services).

Chandra Dhandapani, CBRE’s Chief Digital & Technology Officer, said in a statement: “Many of our leading professionals and clients have been using Floored technology and are very excited about their solutions. It gives our professionals a powerful advantage in the marketplace, enabling them to configure, visualize and compare vacant space and arrange virtual tours. Our clients will continue to have access to these, and future, powerful products.”

Founded in 2012, Floored’s existing SaaS products are Protofit and Luma. Protofit, which is being rebranded as Floored Plans, allows users to visualize and edit floor plans in 2D and 3D and to create customized space layouts. Luma enables a high-quality, interactive, next-generation customized 3D “walk-through” experience for new, unbuilt and repositioned spaces. The technology has been used to visualize space from project concept and design all the way through leasing and marketing efforts and is now being re-branded as Floored Build.

The products are used by some major property owners including Related, Equity Office, Hines and Beacon Capital.

Floored’s other co-founders – Chief Technology Officer Dustin Byrne and Vice President of Engineering Judy He – along with their 36-person team of engineers, designers, 3D modelers and client support personnel will all join CBRE as part of the acquisition.

“We have worked very hard over the past four years to invent groundbreaking technology for commercial real estate,” said Eisenberg. “We couldn’t be more excited to bring this innovation to the industry’s premier, globally integrated commercial real estate services and investment firm. Together we will build powerful advantages for CBRE’s clients.”

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