Of Bricks and Bytes: How data strategy is changing real estate | PROPMODO BOOKMARKS→

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LinkedIn has had a generous return-to-the-office policy since the end of the pandemic. Companies like Apple have battled employees, sometimes publicly, but LinkedIn has kept a consistently softer tone. Part of this may be because the professional social media network has benefited from the pandemic-induced shift in working patterns. LinkedIn has become an essential connectivity platform for remote-job-hungry employees and, like its parent company Microsoft, conducts extensive research on the workplace.

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In this report, we focus on the theory and practice behind branding a multifamily property. Branding is a standard concept for every non-commoditized product but the practices have not been...
Data has made its way into almost every aspect of our lives, and real estate has not gone untouched. Whether it’s negotiating a lease or evaluating a ground-up development, the data used by real estate firms has become a crucial driver of their business decisions. However, real estate data is no longer limited to lease comparables or historical building information.
One look at the list of the largest companies in the world tells you all you need to know about the value of data. The top three, Microsoft, Alphabet, and Amazon, are also the biggest data aggregators in the world. Commercial real estate is one of the industries that rely heavily on data in order to make what can be incredibly profitable or devastatingly costly decisions.

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Propmodo Research

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